The future of social networking

May 5th, 2012 | Posted under Internet Trends, The Internet | No Comments »

The future of social networking

Social networking has evolved as a part of our life on the Internet – irrespective of the fact whether we are an active part of the world’s largest network. After years of hard-fought competition, Facebook and Twitter stand as undisputed leaders in the social networking industry. However, on the other hand, LinkedIn has created its own niche, while some other websites do keep coming up to capture our interest for short period of time. On the other hand, Google, the pioneers of Internet search and other Internet services have opted for a social networking product, which is slowly but surely creating a market for its own.

The interesting mix of ideas and innovations has led to the inevitable question: how would the whole phenomenon of social networking shape up in the near future. In order to gauge the future of social networking, we need to understand the direction which leading social networking websites are taking. The first trend that seems to be a clear winner is to collate usage data statistics into trends, so as to cash in on the content that is being discussed the most. While this enables users to stay updated with the latest buzz on the Internet, it also increases the probability of favourable content being shared further – a clear gain for the networking websites.

Although Facebook has been leading in terms of registered users, it is surprising how it has followed Google Plus in introducing features that has really transformed the social networking experience. The inclusion of video chatting, hot trends being part of the main stream and a better user experience are all features that were introduced by Google Plus.

However, the bigger picture is that social networking websites are now efficiently using content in order to influence its users into propagating them further. Thus, it can be easily predicted that content that we share are going to determine the quality of data or information around us.

The second factor that can be seen to be a future phenomenon for sure is the growth of niche social networking websites. While LinkedIn is a social networking website for professionals, Twitter is a mini-blogging website in its own standard. Similarly, more such websites could be expected to enter the market. As one would argue, niche sites would not be able to attract mass users, but the unique selling point for such websites is the exclusivity that they offer. In fact, the initial popularity of Facebook can be attributed to the exclusivity of its registration eligibility.

The third fact that has already been implemented to a large extent is the integration with other services on the Internet. While Google has integrated most of its services with Google Plus, Facebook and Twitter has also integrated with each other, with Facebook collaborating with Microsoft Bing search as well. However, as per the current trend, one may perceive it as the tip of the iceberg. In fact, several such associations can be expected in future which would help shape up the Internet as a network of individuals creating their own social circle – much like the outer world!

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Social Networking Sites – A Brief History

April 3rd, 2012 | Posted under Internet Trends, The Internet | No Comments »

Social Networking Sites – A Brief History

Social Networking Sites – A Brief History

Social networking is an online service focusing on reflecting and building of social networks or relations among people sharing same interests, activities or backgrounds. These services or sites allow the user to create a virtual representation or profile showcasing one’s likes, dislikes, interests, activities etc and also providing some additional services.  Most of these services are internet based thus providing the users to interact with other fellow users easily. In 1994 the first social networking site was developed and the AOL messenger service was amongst the first popular instant messaging services evolved in 1997. These social networking sites have evolved and now have become extremely popular worldwide. Some of the popular networking sites are: Facebook, Twitter, Google+, Friendster, Hi5, Orkut, Hyves etc.

A brief history of the evolution and popularization of social networking among the masses is summarized as follows:

Geocities was the first web-based social networking site developed in 1994. It allowed the users to create their own websites.

In 1995 THEGLOBE.COM emerged allowing users to publish their content and interact with the other users sharing similar interests.

It recorded an IPO of $850m but fell substantially to $4m in 3yrs.

In 1997 AOL INSTANT MESSENGER was launched which popularized the concept of instant messaging.

Social Networking Sites – A Brief History

SIXDEGREES.COM was also launched in the same year which allowed users to create their individual profiles and listing friends.

Friendster was the real breakthrough in the field of social networking. Launched in 2002, Friendster was the pioneer of using the concept of online networking between real-world friends. The user base of Friendster grew to 3 million users.

Social Networking Sites – A Brief HistoryIn 2003 MYSPACE was launched which though was a Friendster clone at the beginning but was developed in the following years and is still popular.

Social Networking Sites – A Brief History

Many other social networking sites like LINKEDIN, JAIKU, TRIBE.NET, CLASSMATES.COM etc were launched in the following years.

In 2004 FACEBOOK was launched at Harvard University as a way of connecting all the U.S. college students.

Social Networking Sites – A Brief History

In 2006 Twitter was launched which has been a huge success with 300 million users presently.

Social Networking Sites – A Brief History

 In 2008 Facebook overtook MySpace to become the leader among the social networking sites. Presently Facebook has a user-base of more than 845 million!

These social networking sites are being developed ever since and have now exploded to become one of the biggest industries. These sites in order to remain at the top of social networking continuously add new features and applications to make it more user-friendly. Chatting and video calling has made it easier for the users to keep in contact with their friends. Sites like Facebook have added many games and applications thus attracting users making it a means of killing their free time. While Twitter, a micro-blogging site allows the users to constantly update their daily activities. Facebook, Twitter, MySpace etc are the sites currently dominating the field of social networking but it requires implementation of new concept to create the gravity around these sites else its user-base can fall drastically and their market share can dwindle in no time as it happened in case of Orkut. Nevertheless social networking sites have been a great boon in our lives helping people to remain connected.

Hosting with Bounceweb provides unmatched support to integrate social networking widgets to your website.


How Twitter can be the ace in your online marketing strategy?

December 4th, 2011 | Posted under Internet Trends, The Internet | No Comments »

How Twitter can be the ace in your online marketing strategy?

How Twitter can be the ace in your online marketing strategy

Twitter is an online social networking site. Twitter provides its users with micro blogging service through which users can read and send messages known as tweets. One can make a maximum of 140 character text based tweet. Among its users there are eminent personalities, normal people and even formal profiles of different organizations. In Twitter many individual entities can follow a particular user and together they become followers of that user. Any update in the user’s tweet will be reflected in the follower’s profile.  Twitter is very simple to use and easy to hook on. One can know the different Tweets of the users that he/she is following by just logging onto Twitter.

The profile of the companies in Twitter generally include the name of the company, its type, the mission of the company, the goals they have set to achieve and the formal description of the different products of the company. The companies want their followers to know everything about the company in a very short and brief time.

Companies making provisions for online strategies must keep in mind that Twitter can be the leader in your online marketing strategy because about 40% of time people are on twitter and almost every knowledgeable person is on twitter.

For companies who want to avail the opportunity for online marketing strategy, twitter will be an ace of a deck of cards.

They just have to follow the simple procedure as the following listed:

Create an account in the following site http://twitter.com/

 

How Twitter can be the ace in your online marketing strategy

Create a few initial tweets about the aspects of the company like

  • Organization type.
  • Headquarters of the Organization.
  • Type of the Organization.
  • Mission of the Organization.
  • The employee count of the Organization.

 

After the profile of the company is created, write a product description of the organization, add information on the regions of sales and you may also include photographic description of the products.

Create an initial follower base that will follow the organization daily and point out the different products needs and their personal choices.

Regular tweets must be there for product updates so that the customers are never bored.

Create a customer support facility for the ease of customers regarding the products, problems faced by them and for troubleshooting by simply replying to the tweets posted by the followers regarding the individual productions of the organization.

 

Try to create robust hardware and software solutions for the product problems and services related to the products must be there.

If the customers are satisfied by the company then more and more customers will be there for the organization because a satisfied customer will tweet about his/her satisfaction with the products of the company and this will lead other users to come forward and join the organization’s customer list.

So here we see that if the company follows the above mentioned procedure and creates a good initial satisfied customer base then Twitter can be the ace in your online marketing strategy.

 

How Twitter can be the ace in your online marketing strategy

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Social Advertising: The Concept behind it

November 7th, 2011 | Posted under Internet Trends, The Internet | No Comments »

Social Advertising: The Concept behind it

Gone are the days where some big brand names with their handful of products used to dominate the market because of their reach which exceeded others. But now there has arrived a new player in the game which is favouring all the small scale businesses as well for selling their product. This is known as Social Advertising. Basically it is the concoction of advertising via any social network or media that any customer might be related to or influenced by. Nowadays most of the companies, even the established ones, are planning schemes so that they can dominate the arena of social advertising and ensure their sales don’t take a dip.

 

Rise of Social Advertising: Social Advertising has been present for some time now where friends and family or any other acquaintances of any person prescribe or influence the taste of some other person by virtue of word of mouth. This ploy has been proven to be very effective as here not only the person is getting to know about the benefits of the product but he is getting to know about it from someone he trusts. So basically it is advertising on a more personal level. But before the 2000’s Social Advertising was very much in its incipient stages with some sporadic successes all that changed with the rise of internet and mostly the social networks.

Social Networks: Social Networks, mostly Facebook, have been the pioneers in being the harbinger of Social Advertising at its present stage today and it is a fact that presently companies are spending more on social advertising than anything else. Before people used to see movie stars or sport persons vouching for some product which they vaguely trusted but now as they can see their snooty aunt use it, they obviously think it is the way to go.

 

Banner Burst: Before the predominance of Social Advertising there was this huge banner mania where people were always looking to buy stuff from big names even if that meant paying a little extra. This was because they were the ones who actually did some direct advertising through TV or put up their own website for customers to see. But now people can check social networks for a peek at all the latest designs and products of unknown brands which are good and yet cheap. So, the banner bubble has truly burst.

 

The Truth: Many people think that what they see or hear on Facebook for example about any product is absolutely true and unembellished. Is that so? Not quite so. As it goes, major companies have become clever and are employing thousands of employees just to keep a tab on what you are saying to your friend about a product and do their best to influence anyone’s interest towards their own product. That is another form of Social Advertising.

 

Popular Media: Now let’s take a look at the most popular social arena today for Social Advertising. As expected Facebook holds the top spot with almost 93% of deployed campaigns and is closely followed by Twitter and YouTube. Other media in the list are MySpace, LinkedIn and Zynga.

 

Social Advertising is still growing as more and more brands realize its effectiveness and deploy their own campaigns over the internet. But the actual reason behind social advertising i.e. to let the users know about the best product from an unbiased source is getting lost day by day because the brands are taking every measure possible to overturn any competition in the market. Only time will tell whether social advertising would actually cure people of brand blindness or not.

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How to create online presence of your business in Facebook and Twitter?

October 10th, 2011 | Posted under Internet Trends, The Internet, Uncategorized | No Comments »

How to create online presence of your business on Facebook and Twitter?

For anyone with a small or medium sized business and wants to develop an internet presence, there are some simple steps to follow. Many business owners do not know how to use online business presence to leverage their business opportunities at a very low investment. Facebook and twitter are two of the most visited social sites in the world and making a social online presence there could be of great help as it can target the audience at a low price.

Setup a website

How to create online presence of your business in Facebook and Twitter

This is the starting element of any business which wants to be known through the internet. Choosing a good domain name is necessary. It gives the first impression to the visitor. A lot of web designers are available and for a small to medium sized business, the site should take less than two weeks. The cost of development varies and many a times, free simple web builders are also available for personal use. The content of the website should be crisp, clear and eye-catching. A good communication with the developer is also necessary as the website needs to be updated regularly for new content.

Few things to consider are:

  • The website should be simple enough. Abundance of content confuses the customer.
  • User-friendliness is also very crucial to a successful web presence as people finding it difficult will switch over to other places.
  • Quality of the content should also be taken care of. Websites lacking in quality is missing everything.

 

Registering the website in general directories

Many online directories exist where people regularly go searching for their specific needs. So registering in directories like yellow pages and other local directories is also very necessary for a fast growth in business. The details should be specific and easily findable.

 

Create a Face book and twitter page

How to create online presence of your business in Facebook and Twitter

A personal Facebook page for your business will give a boost to the growth. It is because of the millions of viewers of both Facebook and twitter. These are places where people can follow the particular pages and thus get updates easily of any new upcoming product or offer. These sites also spread the news very quickly through the help of social networking. A twitter page works almost similarly as a Facebook page and the status update can be used to promote newly launched products. These provide a very good two way communication channel, which is also very fast and self-advertising.

How to create online presence of your business in Facebook and Twitter

Get the business located

Along with a twitter and Facebook account, Google maps can also be used to draw attention of the customers. By getting the exact location of the business, customers easily build up trust in the business.

How to create online presence of your business in Facebook and Twitter

The whole procedure should not take more than three weeks. Once setup perfectly, there is not much work left to do. Regular updates and quick offers increase the interest of the customers. You can also easily monitor the growth through “like” and “recommend” feature in Facebook. In short it is the cheapest and fastest way to develop a web presence.

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Ways of Online Marketing via Social Network

September 13th, 2011 | Posted under Internet Trends, The Internet | No Comments »

Ways of Online Marketing via Social Network

One of the ways of doing online marketing is through Social network websites. Many business houses prefer social networks for their marketing as it always results in success. Here without much effort and at a lower expense all the product and services can be marketed. To be successful in business one has to adopt online marketing via social networks. As social network sites cater to large number of users worldwide the marketing products and services reach a larger target group. Business people can be a member of these sites by opening an account where they can enlighten their potential customers about their services and product. They enhance the sale of their product. As the products reach the customers all over the world they can send the products by courier or posts to different countries without any extra cost of marketing. A person in India can get a product from US at his doorstep.

WAYS OF ONLINE MARKETING VIA SOCIAL NETWORK

Here are few ways of marketing on social networking sites

Important social network marketing sites

Face book, Twitter, My space, LinkedIn are some of the approved  networking sites which   can be used directly to promote sales.

Selling of product by posting article

This is one of the cheaper methods of online marketing. This is done through writing articles on the product and services thereby attracting countless number of users.

Blogging

Through blogging on social networking sites one has to post the information of the product which may not help initially in marketing but later on it results in a big business. In recent years marketing via blogs on social network has become a powerful tool in comparison to other tools. Apart from just marketing your business one can communicate with the other clients in case of any problem through blogs.

Sending of Emails

Another way of online marketing through social networking is sending of emails. Send email about your business to the internet users after collecting the addresses through networking web sites. The content of the mail should be impressive and effective to generate a response.

Video distribution

Social networking websites upload the videos of your products to the whole world. As a part of marketing one has to do a video of his services and send it to video distribution sites like You tube for promotion.

Search engine optimization

One can improve the marketing through social networking sites by increasing the traffic to the websites. The increase in traffic to website is better done by search engine optimization.

WAYS OF ONLINE MARKETING VIA SOCIAL NETWORK

The present social networks allow the businessmen to have an affordable space for the period of time they need it to be exposed to the customers. In the computer savvy world many people use the social networking sites as a medium of communication. This becomes an advantage to expose your business to the people who use social networking sites. Customers can order a product by sitting at home or while on move and get it delivered at their doorstep. So business through social networking sites creates good relationship with customers.
Start marketing your products online with social networking and Bounceweb Hosting!


How Social Networking Can Improve Your Website Statistics?

August 18th, 2011 | Posted under Internet Trends, The Internet | No Comments »

How Social Networking Can Improve Your Website Statistics?

How Social Networking Can Improve Your Website Statistics?

The concept of social networking has been developed about a decade ago. It was meant to bring people from different parts of the world together, share their interests, and communicate with each other in a sophisticated way. Until recently, business professionals and managers have incorporated the idea of integrating their businesses with some of these social networking sites like Facebook, Twitter, MySpace, LinkedIn, YouTube etc. These sites are visited by millions of people every day, and if their business is promoted through them, it guarantees a better chance that more people will visit their website on the basis of common interests. Thus, social media has a great potential towards improving online business statistics.

How Social Networking Can Improve Your Website Statistics?

Different ways of integrating social media are –

  • Advertising

It is particularly useful if it is for promoting an online business. Facebook provides a unique way of targeting specific users. Facebook allows its users to share their interests with the world. If their interests and your website content match, the page will be recommended in the advertisement section.

  • Writing blogs

By blogging, you can post useful content and information in your website. If the information is useful, several people will visit your website, increasing its network traffic. It is also important to tag the blog posts with certain keywords so they are available with Google search. Blogs can also be used to promote products and items. One popular blogging service is WordPress.

  • Driving audience

For making a website popular, it is required that customers already visited your page, recommend it to their friends. This can be done on social media sites like Yelp, where you can create your business listing, and the satisfied people can write reviews about your products and services.

  • Micro blogging

This is more commonly known as Tweeting. You can use twitter accounts to follow your customers, and give out notices about new deals and offers for businesses, or new content updates for websites. You can also locate people who show interest in your website.

  • Social Bookmarking

If your website contains information on different fields of interest, you can satisfy people by allowing them to see only that content which they are interested it. Social bookmarking enables to remember content viewed and liked by a user, which is used to rank the content according to user liking. This can also help you improve the quality of your posts, and know what people are actually interested it.

  • Integrating applications

Many social media sites allow their widget integration into a website, for example, the “Like” or the “Tweet” button. Users can share the content with their friends, and they will visit your website if they find it relevant. This helps to popularize and expand business.

Social Networking is a strong tool by which online businesses can flourish. It requires you to create social profiles in those sites which you think is required for improving your website statistics. It is required that you have a purpose in mind, for which you will use the social media, and post about items which people think to be important and relevant. Scheduling of using social networks is essential as it will restrict your social media from wasting your time, while posting and responding to customers at a certain time of the day. As social sites can be fun and entertaining, it is required to keep focused on your goals and objectives.

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Best Social Networking Sites of today

July 8th, 2010 | Posted under Internet Trends, Miscellaneous, The Internet, Web Design Tutorials | 1 Comment »

Best Social Networking Sites

In today’s world, when everything has experienced the intrusion of computers and the internet, why should it be different for relationships as well? Taking the concept of social networking to a whole new level are the social networking websites. Ask the average teenager about friends and he will give you a list of cyber-relations conjured up with the help of these increasingly popular websites. Here is a look at a few of them:

Orkut

This website has been found to be most popular in Brazil and India, boasting of more than a hundred million active users worldwide. Users can add videos, integrate Gtalk , upload photos and also apply themes to make their profile page attractive.

Facebook

Facebook currently boasts of more than four hundred million active users worldwide. One can not only poke his friends with a message or two, but also remain engaged by addictive games and other free applications.

Myspace

Myspace has more than 200 million users worldwide with unique features like the use of HTML tags to customize one’s profile page, apart from having the common applications.

Twitter

With around fifty million monthly visits Twitter is fast gaining popularity , more because of it being used by celebrities to voice their thoughts.

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Top five applications running on Ruby on Rails

June 24th, 2010 | Posted under Internet Trends, The Internet | 2 Comments »

Top five applications running on Ruby on Rails

Ruby on Rails (ROR) applications have become the first choice for most web designers as most major companies now operate their web applications on ROR.. Its popularity is due to the fact that it lowers the barriers of the entry of programming and provides a faster and simple way to develop a website while enabling more productivity and effectiveness; and making the applications easier to understand. Ruby on Rails is considered as the key of business advantages. We list the top five applications that are running on Ruby on Rails.

1. Twitter

This micro-blogging site is best known for its simple and user-friendliness. It is arguably the most popular of all ROR web applications.

2. MTV Style!

It is a great source of online music and fashion, which shows the power of ROR.

3. Jobster

Jobster is an ROR site used by numerous users for searching jobs and building career network.

4. Ruby Programming language

It uses its own interface for encouraging students in open source development. This is a great initiative as it shows the features of Ruby while teaching it at the same time.

5. Suse Studio

The Suse Studio creates and compiles every bit of software applications associated with the openSuse operating system. It is highly interactive and extremely innovative and is one of the best ROR applications.

Bounceweb provides efficient and fast Ruby on Rails hosting!


Tweet Tweet

February 20th, 2009 | Posted under The Internet | No Comments »

Twitter is an odd creature. Not many people out there really know what twitter is or why use it. Well, I’m going to tell you..

Think of Twitter like you mom when you were like 5. Everywhere you went and everything you did you told your mom. Well Twitter is just a place you just rant and rave about things, random stuff. Did you find a dollar in your old jeans? Tweet about it (tweet is the act of posting on twitter). See a hot chick on the bus? Tell everyone!

Once you get an account you can post a link in your profile to your homepage. This is one of the places people look to find out more about you. If they find you interesting, they will checkout you site too. Then go and search out interesting people. Find some that you like and follow them, heck they might even teach you a thing or two.

The advantages of using Twitter are that people get to know you, and hopefully gain some interest in you. That’s where the traffic will come from. It’s going to come from you going on Twitter every 5 minutes and saying “go check out my blog”. The only thing that is going to do is just get people all torque and maybe damn you to some spam hell or something. So just go there and start talking about yourself, start following some other people and chances are they will follow you back. This will get you a bigger crowd to talk to and get more people to see your link.