How Microsoft Bing is performing against Google Search

July 27th, 2011 | Posted under Internet Trends, The Internet | No Comments »

How Microsoft Bing is performing against Google Search

HOW MICROSOFT BING IS PERFORMING AGAINST GOOGLE SEARCH

Bing is a web search engine launched by Microsoft on May 28, 2009.For the past few months there are number of articles and blog posts discussing Bing and whether or not it can dethrone Google. In the month of July both Microsoft and Yahoo joined hand in hand to work together to bring down Google search engine, the world’s most preferred search engine for which Google openly accused Microsoft of stealing Google’s technology in order to popularise its own search technology. Though Google is still the favourite search engine of many throughout the world it is gradually losing market share to Microsoft. Within a span of few months Microsoft sites have seen an increase of 0.28 per cent in the market share. Google is really worried with the Microsoft Bing’s rise to popularity though they publicly deny it. So for the first time Microsoft Bing is giving Google sleepless nights.

HOW MICROSOFT BING IS PERFORMING AGAINST GOOGLE SEARCH

According to some recent survey, Bing’s search engine queries have improved in the past few months. By January 2011 the market share of Bing has increased to 12.8%.

Bing’s power searches have a greater success rate compared to Google. According to the data provided by a digital technology and service provider Efficient Frontier, Bing’s search engine gives better return to investment. The ROI for ads placed with Bing increased 10% year over year whereas The ROI for ads in Google had decreased by 12%.

Google’s cost per click was up 11% year over year whereas Bing’s increased by 4%.Due to its lower cost marketing Bing is more popular search engine.

In the U.K Bing is currently the fastest growing search engine as per the reports of Experian Hit wise.

From October 2010 there is a rise in the popularity of Bing compared to Google search. In fact Bing surpassed Google and claimed number one post for some time.

Bing is performing very well and many people are satisfied with its result. There is no missing links or significant deficiencies in the Bing search, but still people found Google results are better.

Microsoft has invested substantially in last October and entered into a partnership with the social networking site “Facebook” to promote Bing.

Microsoft Bing and Google search work more or less in a similar manner. In both cases if one types some key words they give same web results. But still many people prefer to search through Google and believe that it works pretty well like before. In a month about seven billion or two- third of all US searches are carried out by Google. Microsoft has less than 10% of the market share. Still 90% of the searches in UK are done through Google and in spite of all its efforts; Microsoft has to go a long way to make Bing a tough competitor for Google search .As of now Bing is not a Google killer.

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Seven Most Path-Breaking Developments In Internet

July 25th, 2011 | Posted under Internet Trends, The Internet | No Comments »

Seven Most Path-Breaking Developments In Internet

Most of our work are done through computers, but it wouldn’t be this popular had there not been the internet. The internet is a result of intelligent thinking by some visionary people in the early 1960’s. Internet is the abbreviation of “internet working” and it basically started in the form of a military project in the United States but now, several decades later with the widespread technological advancements it has become user friendly and is facilitating our lives by serving the private and public sectors with the exchange of data between hundred countries worldwide.

The E-mail

The email is said to be the most popular and most “killing” feature developed in the field of internet. Today every person on Earth has an email address with the free service providers such as Google, Yahoo and Hotmail. The email serves as a means of communication for many online businesses. Gradually with progress, new features were added like auto-responder, anti-spam filter even an anti-virus which keeps emails free of viruses.

 

Seven Most Path-Breaking Developments In Internet

 

This is the Gmail web page one of the common service providers.

 

World Wide Web (www)

The Internet and the World Wide Web are often used as synonyms to each other. Berners-Lee are credited with the development of the World Wide Web which technically represents the interlinking of documents, images and other sources linked by means of URL elements and present on the websites.

Search Engine

The search engines were an attempt to organize the Internet even before www. The first engine to come into existence was Archie search engine. Pages on the web were tracked and people could find things using search engines as well web directories. Yahoo and AltaVista were the search engines which gained popularity till Google made its mark because having the advantage of relevancy marking which meant searching for the best result in the shortest span of time.

Seven Most Path-Breaking Developments In Internet

The Alta Vista search engine page.

 

File Transferring and Sharing

The advantage of file transferring came into existence ever since internet has been created. The File Transfer Protocol was created to ensure the safety of the files which are transferred through a server as attachments to emails by running an FTP program. Nowadays free FTP software solutions allow safely connecting and transferring files.

Mobile Phones and the Internet

The first mobile phone with internet connectivity came into news in 1996 with the Nokia Communicator. Wireless Application Protocol or WAP is a networking model on which the internet services of the mobile device operate on. With this advent of mobile internet there has been a remarkable increase in access of Internet from a mobile phone rather than a PC.

Seven Most Path-Breaking Developments In Internet

Accessing internet on mobile phones

 

IP address and Wi-Fi

Internet protocol is the main functional unit of the Internet which has to be very carefully assigned so there is organized distribution of unique names to web sites throughout the world. Wi- fi is wireless technology to provide internet connection through radio waves because of which now every person having a wireless connection can access internet anywhere even in moving vehicles.

E-commerce

With the growth of the internet, many small businesses create their own online shop and promote their products via a large audience resulting in more profit and publicity which is possible through e-commerce.

Due to technical development in future we would have internet removed of its shortcomings and with more reliability and security.

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Skype and Facebook Video Chat

July 10th, 2011 | Posted under Internet Trends | No Comments »

Facebook, the number one social networking has teamed-up again with Skype to present 750 million users the new feature of Facebook. It is a video-call service where you can chat with your friends, relatives, and loved ones.

Mr. Zuckerberg explained that the amount of sharing – of photographs, videos and web links – was a better indication of how people engaged with the site. He also stated that the total number of active users was no longer a useful measure of the site’s success.

Mark Zuckerberg: “This type of thing is only possible because of the social infrastructure that already exists”

For now, the Facebook’s video chat service will only be able to connect two users face-to-face.

Is this a direct challenge from the powerhouse rival Google in the social networking arena?

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The android operating system and various devices based on it

March 25th, 2011 | Posted under Internet Trends, The Internet | No Comments »

The android operating system and various devices based on it

The android operating system and various devices based on it

“Android” is an operating system designed for the mobile platform developed initially by Android Inc., which was later purchased by Google. It is based on modified Linux kernel. The easy interface along with fast responsiveness is beyond doubt, proven by the fact that it has already captured the greatest share of smartphone operating system market. There are some good reasons why Android has emerged so successful in the mobile market.

Hardware support

Android runs on almost all types of mobile platform including power architecture, x86, MIPS and ARM. For this reason it has been found to be very effective operating system for tablet pc’s, cell phones and net books. The android operating system can also make use of additional hardware present in today’s internet devices like GPS, touch-screens, gyroscopes, accelerometer, magnetometer, thermometer, proximity sensor, accelerated 2D and 3D graphics. Multi-touch touch screens are also natively supported by android, but initially they were disabled at kernel level due to patent infringement problems.

User Interface

The interface of the Android family is primarily graphical in nature. The platform adjusts to various screen sizes, even larger than VGA. It also features a 2D and 3D graphics library conforming to openGL 2.0 standards. The graphical user interface is very lucid and fast and looks very similar to a generic smartphone interface.

Connectivity

The platform supports almost all possible connectivity technologies like CDMA, GSM/EDGE, EV-DOIDEN, UMTS, Bluetooth, wi-fi and WiMAX. In case of Bluetooth, the supports for standards like AVRCP and A2DP were also included later. Android operating system also supports tethering, i.e., the phone can be used as a wireless hotspot. This enables a laptop to share an internet connection with a 3G enabled android handset, though some software may be required to be installed on both the phone and the computer.

Software Support

Multitasking i.e., simultaneous running of more than one application is available. The applications for Android are written in java. Yet there is no actual java virtual machine for the android, and the java byte codes do not get executed. The java classes are recompiled into “Dalvik Executable” and then it is run on Dalvik virtual machine. Dalvik is actually a specially designed java virtual machine for low powered portables, with small processors and memory and optimisation is very much required. With the help of third party applications, J2ME can be made to be supported on Android. For storage purposes, SQlite is used for relational database management. It is the stripped down format of the full fledged Sql suitable for mobile applications. SMS and MMS are the available forms of messaging. But now-a-days android push messaging service is also an integral part of the platform. Video calling is available only on devices having a front camera. Some voice based features are also available from Google.

Web and media Support

The Android Platform uses the new JavaScript engine from Google Chrome browser. It is quite fast and uses optimisation for better performance. It also supports streaming media from the internet. Many types of video and audio formats is supported including MP4.

Android is fast becoming the best available platform for all mid level internet devices.

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Using Google Analytics to optimize your website statistics

June 18th, 2010 | Posted under Internet Trends, The Internet, Web Hosting Tips | No Comments »

Using Google Analytics to optimize your website statistics

Google analytics is a popularly used free service offered by Google, which is aimed at marketers, providing detailed statistical records regarding the visitors to a website. GA provides analytical data through techniques such as funnel visualization and custom visitor segmentation, which helps to identify poorly performing pages and advertisements.

1. Number of visitors

GA provides information regarding the number of visitors based on a specified time scale and the geographical locations of the visitors.

2. Visit details

GA also provides detailed information regarding the page views and duration during which the visitors stayed. It can also provide the bounce rate, that is, how many users bounced in and out of a page, and how many stayed longer. Pages with greater bounce rates need to be checked and made more visitor-friendly.

3. Internet and Browser settings

Information regarding the internet connections and browser settings of visitors helps to optimize the website features so as to attract maximum traffic.

4. Keyword tracking

GA keeps a track of the keywords which led the visitors to your site. From this information, it is possible to deduce how successful the search marketing strategy of the website is, and apply similar techniques to less popular pages.

5. Adwords optimization

GA can combine analytics with Adwords to optimize marketing strategies and campaigns.

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Ethics of Online Advertising in a Website

June 16th, 2010 | Posted under The Internet | 1 Comment »

Ethics of Online Advertising in a Website

Web developers often display advertisements to the visitors to earn money. It is a popular approach to use services like Google AdWords that display customised advertisements based on the customer data. But advertisers should follow certain ethics when giving out customer data to advertising services –

1. Privacy Statement

A website dealing with client data should always display a privacy statement that is easily noticeable to the user. It must state in clear words what rights it reserves with the data supplied. In case the data is used, a statement should be made available to the client proclaiming that the website reserves all rights to use the supplied data in a way as and how they wish to.

2. Safety of Personal Information

Personal information such as telephone numbers, addresses and passwords should not be revealed to the advertising service, since this grossly breaches privacy of a client. Such data must be stored with proper security. Clients should be made aware that their personal information is not used, this increases customer trust.

3. Content should be more important

Advertisements must not be obtrusive and imposing on the user, and web designers must make it a priority to serve the contents demanded by the client in a way that it assumes prime importance in a web page and is easily available.

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How to make money using Google Adsense?

May 26th, 2010 | Posted under The Internet, Web Hosting, Web Hosting Tips | 1 Comment »

How to make money using Google Adsense?

With the enormous popularity of Google and the huge number of advertising programs associated with it, one can make easy money provided he is well ad versant with the tricks of the game. Depending on the amount of money the advertiser has confirmed one can earn a substantial amount with each click of a user on the advertisement. Here are some of the tricks a webmaster can use to enhance his earnings.

1. Proper placement of ads

The Google Adsense advertisements must be placed on top of a webpage so that it enjoys maximum attention thus increasing the possibility of greater number of clicks and therefore more earnings.

2. Ads should be matching to the design

One must blend the Google advertisements with the contents of the site using the same fonts and colour. This increases the possibilities of a click through. Intelligent merging of the Google advertisements with the theme of the webpage will also provide a professional touch and elegance to the website.

3. Generate traffic to website

One must generate lots of traffic through his website thus increasing the chances of his website being viewed and consequently the possibilities of the advertisements being clicked.

4. Use ads without borders

Research has revealed that Google advertisements without borders are likely to generate greater number of clicks than in those cases when demarcated with borders.

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Potential of Location Based Services under Web 2.0

May 13th, 2010 | Posted under Internet Trends, Software, The Internet | No Comments »

Potential of Location Based Services under Web 2.0

With the introduction of Web 2.0, there have been quite a few path-breaking changes in the World Wide Web. Websites are no more the static HTML pages, but are more interactive and collaborative. The latest trend on the Web 2.0 paradigm seems to be Location Based Services.

So what is Location based Services (LBS)?

LBS utilize the geographical location of a user to provide location-optimized services. Although it is mostly accessed on a mobile device, there are a lot of applications that run on the web, the most famous being Google Maps!

How does LBS work?

The first step is to collect your geographical information, map it with the database, built with the help of Geographical Information Systems (GIS) and then provide host of services available for the particular location.

What are the possible services offered by LBS?

Questions like, “Where is the nearest medical store?” or “How do I get to XYZ from the place I am” can be solved instantly and from the point you accessed the service. Apart from that, more entertainment services can also be included!

Web 2.0 optimizing LBS?

The software tools formed on the concept of Web 2.0, such as RSS and XML are used to store information in an efficient way. Although it is more suited for mobile devices, the importance of Web 2.0 cannot be denied!


Top five Google products

May 13th, 2010 | Posted under Internet Trends, Software, The Internet | No Comments »

Top five Google products

It is impossible to avoid Google while working on the Internet. This organization has literally replaced the word “search” by its name and has found an entry in the Oxford dictionary as well! There are several Google products catering to the desktop, mobile and online users. Here, we discuss the top 5 Google products that are most popular among users:

1. Google Search

The simple interface, combined with the efficient listing of results has helped millions in finding the best resources on the World Wide Web.

2. Gmail

Before Gmail came into existence, the highest mailbox space offered was 6 MB, and Gmail took the competition away by offering 1GB of space. It was efficiently backed up by the implementation of Ajax, labels and other innovative features.

3. Google Docs

True to the spirit of Web 2.0, it took online collaboration to a new level as people could work simultaneously on the same document.

4. Google Earth

A desktop application that accessed the Internet to retrieve 3-D geographical information, aerial imagery.

5. Google Chrome

Another desktop application in the form of a web browser, which was specially optimized for all Google products, thus creating a wholesome experience.

Google has its products all over the mobile, desktop and online domains. With its plan to introduce an OS, it could create bigger impact in the near future.


Top Ten Google Tips

May 12th, 2010 | Posted under The Internet, Web Hosting Tips | No Comments »

Top Ten Google Tips

Having a website is not just enough. One needs to optimize it in a way that it ranks higher in Google search pages. It is not a tough job after all if a few steps are followed. Here are the top ten google tips that would help you improve the google search ranking of your web page.

1. Use original content

The first and most important of the top ten google tips is to keep original website content, as Google has strict policy against plagiarized contents.

2. Optimize the homepage first

For a new site, one must choose a good domain name, and optimize the index page first.

3. Implement basic HTML

Editing the HTML code can help in improving search engine rankings to a great extent.

4. Select the correct keywords

Keywords should cater to what other users are likely to search, and not just what the website is about!

5. Proper content on the selected keyword

There should be sufficient text in the website that uses the keywords.

6. Use meta tags efficiently

Meta keywords and descriptions should be such that it describes the website and has the proper keywords

7. Create back links

Google calculates rankings on popularity and clicks per website, so back links are very useful

8. Choose a proper title

The HTML title tag is very important for search rankings and should have the keywords

9. Keep track of your page rankings

Installing the Google toolbar would help keeping a tab on your page rankings.

10. Use the “301” code for web page redirection

The 301 code is search engine friendly and should be used if pages are moved or renamed.

If these top ten google tips are followed, then the result is bound to show within weeks!


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