How The Competition Between Microsoft And Google Is Good For Website Owners
Today the most two important words that we commonly come across are computer and internet. They have totally revolutionized the entire world and are also helping towards manifold increase in the pace of development of technology. But the company which remained in the picture from the very beginning is Microsoft and is still continuing to hold that important position in the field of computer science.
Bill gates, the chairman of Microsoft first introduced the concept of multimedia computers and also imposed patents. So, till date money from the computers that are sold in each and every corner of the world, a handsome percentage of it goes to Microsoft. And to destroy this monopoly of Microsoft many new companies emerged but they all lost direction except the one named Google.
The company Google which is an open source company was started by a group of Harvard students. They first came up with the most advanced search engine to search for web pages over internet and named it as Google. Then, slowly and steadily this company started capturing the global field of internet to eradicate the monopoly of Microsoft.
Today both Microsoft and Google are well established companies and they are always competing against each other. As we all know when ever there is a competition between two companies it’s the customers who gets benefited. Same is the scenario here as website owners gain from the battle of the technology giants.
As we know, the main revenue that can be generated is from the advertisements that are generated on pages like Google and Microsoft. However, as the competition has heated up, the organizations have come up with innovative ways to attract advertisers. Thus, what would have cost a fortune for any new web host to promote his web business, is now a matter of following certain easy registration steps.
The Google AdSense, for example has been a rage among internet marketers and has created a lot of revenues for both the users and Google. On the other hand, Microsoft has come up with great products and server operating systems which have made the job of website owners very easy. Three years ago, it used to be a very tough job to control the system administration of your website server. However, with tools and applications from Microsoft, it is just like a walk in the park.
Google is not far behind either, as it has targeted the developers in the open source community. So far, it has been able to provide a platform to many developers building their applications on Google APIs. These applications are well customized to generate high revenues due to the compatibility with Adsense as well.
All in all, if you are a website owner, there is no better time to be in the business and reap the benefits of a tight competition.
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