Changing trends of e-commerce with web 2.0
Web 2.0 is characterised by unique features like search, social networks, online media (music, video, etc), content aggregation and syndication – features which have gained instant popularity with users all over the world. According to recent surveys some of the recently observed trends in e-commerce since the inception of this phase of the web are:
1. Development of the Semantic Web and Artificial Intelligence
Transactions on the interned are facilitated by computers who are intelligent enough to analyze data on the web and respond accordingly.
2. Growth of the attention economy
The virtual market places where you are rewarded for devoting attention-rewards come in the form of personalised news, alerts and recommendations.
3. The introduction of internet TV/Video
Sites like Youtube, Metacafe have become the hot spot for the promotion of movies or demonstrations of an object following their production. This trend is becoming increasingly popular with every passing day.
4. Portal and public-website integration
This too has facilitated increased popularity of websites, making them user-friendly and interactive for carrying on online transactions.
5.The advent of services like 3G
Services like 3G and increased mobile use has led to location-based information and map navigation facilities which has the potential to create quite a revolution.
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