Virtual Private Server – the next best thing to dedicated servers!

May 24th, 2012 | Posted under The Internet, Web Hosting, Web Hosting Tips | No Comments »

Virtual Private Server – the next best thing to dedicated servers!

Virtual Private Servers or VPS is a term coined by the web hosting industry to describe virtual fully-functional partitions in a main server. Although it is not a separate physical machine, the partitions are made in a way that each unit works as an independent functional server. It is a great option for customers who want most advantages of dedicated hosting without having to shell out cost of owning a high-end server. VPS maintains privacy of a private machine as the server software applications are separately loaded in the partitioned system.

Recent trends show that webhosting solution is more popular among small and medium business owners, whose web requirements do not include an in-house dedicated server hosting. Moreover, dedicated server hosting is extremely costly, considering the amount of effort it would require to maintain a server. While the concept of shared hosting is perfect for such requirements, it has its own issues since CPU cycles and other system resources are also shared, which may cause performance issues. Therefore, VPS brings the best out of both shared and dedicated hosting options.

Working of a VPS

The design of a VPS works on two methods, which are used to create functionally independent partitions:

  1. Hypervisor: The hypervisor supervises or manages the resources related to the virtual servers where multiple operating systems can be installed and can be run on the same device. Hyper virtualization can be popularized by Xen, Microsoft Hyper-V, KVM and VMware ESX. Another name of hypervisor is Virtual Machine Manager(VMM).
  2. Container: Here each VPS is provided user spaces or a separate container. Container virtualization can be popularized by OpenVZ or Parallels Virtuozzo. Another name for this method is Kernel-based system.

Ease of managing a VPS

One of the persistent issues with shared hosting is the lack of flexibility in adding or removing resources. Based on the popularity and effectiveness of a web enterprise, the customer may want to modify his/her requirement. With VPS, resetting system allocations is extremely easy and users can change its system requirement at any given point of time. The resources which can be easily allocated or deallocated according to user requirements are:

  1. Bandwidth
  2. Hard disk space
  3. RAM
  4. IP addresses.

VPS Hosting and the cloud

The principle behind cloud hosting includes spreading of resources among more than two servers at remote areas. The actual address and state of the stored data are unknown to the user but he can easily access the stored data or the system as per his need. This is because cloud hosting is similar to VPS in its core concept. While separate machines are connected over the Internet to form a cluster of machines, its computational power is then distributed among nodes accessing it. Thus, the cluster of machines acts as a single machine, while the allocation to each node/client is the functionally-independent partition.

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How should next generation email look like?

May 5th, 2012 | Posted under Internet Trends, The Internet | No Comments »

How should next generation email look like?

Over the years, the concept of emails has taken a drastic change. There was a time when Yahoo! Mail and Hotmail used to be market leaders with a total of 2-4 MB email space. Interestingly, people were happy with the space provided, and everything was working out fine until Google entered the scenario with 1GB free space. It changed the whole scenario altogether and suddenly, everyone started using Gmail!

Apart from the huge mailbox size, what attracted people were the new user interface, the smooth operations and new innovations every now and then. Soon after, Google launched Google Talk, which is its Internet messaging service, and then quite intelligently, integrated it with the Google mail box. This ensured that people would not have to switch between windows to work on mail and chat.

While Google came up with extremely impressive innovations, what forced the world to revisit the concept of emailing altogether was the entry of social networking giants such as Facebook. Initially, it was just a sharing among friends, but with innovations within the social networking websites, the inevitable question came up if social networking feeds had the power to make the current emailing system obsolete in the near future?

At the first glance, it would seem to be a ridiculous idea as because mailing is predominant in the personal and corporate sphere, while social networking is present only in people’s personal domain. However, the core concept of both emailing and social sharing is the same – people propagate their message to intended recipients through mediums like text, images, videos and other formats. However, as one may argue, a mailbox provides a sense of security, which cannot be guaranteed by a open social networking feed.

However, looking at the bigger picture, what seems to be more likely that, emailing would have to replace a lot of its concepts by bringing in fresh concepts from the social networking feeds. The user interface is definitely going to be centred on the user’s social circle, rather than the current data-centric approach. Moreover, it should be easier to handle large amount of data – as social circles would help in efficient classification of data.

On the flip side, as pointed out earlier, there could be a few security tradeoffs that need to be worked out before we move on to the next version of email communication. Users should always have the control over what they receive and what they want to share with the rest of the world.

The need for a revolutionary version of email system is very much required as it can be observed that emails relating to one’s private life are now being replaced by social networking feeds. The forwarded mails containing several funny content are now being shared on Facebook rather than intruding people’s inbox. In one way, people may argue that it has taken off the unnecessary stuff out of the mailbox, but it also has dented the popularity of mailboxes to a large extent. Unless, emailing system are ready to embrace the latest Internet trends, it could face tough times ahead.

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Evergreen SEO Tips

May 5th, 2012 | Posted under Internet Trends, The Internet, Tips For Life, Web Hosting Tips | No Comments »

Evergreen SEO Tips

Hosting a website on the Internet is not enough to promote one’s agenda online. The simple reason behind it is that there are millions of websites on the Internet which would be available on the same category. Therefore, it is equally important to promote your website in order to get visitors for your website.

We are all aware of how search engine results redirect users to different websites based on the search keywords entered by the user. Therefore, a website owner must always aim that his/her website features among the top search results. This can be ensured only if the website is optimized for good search engine results – thus bringing the concept of search engine optimization (SEO).

In layman terms, SEO can be referred to as a technique that enhances the probability of a website to be among the first few results for keywords related to the website category. However, implementing SEO to a website is not easy and requires the website owner to be extremely meticulous about the complete procedure. It has been observed over the years that website ranking algorithm has changed tremendously over the years, resulting in many SEO techniques becoming obsolete. Here, we discuss few SEO tips and techniques that have stood the test of time and would play an important role in SEO building irrespective of the ranking algorithm in use:

  1. Content is king: There is no alternative to good content. While SEO is all about keywords and their proper placement, people often confuse it to make their website content a collage of stuffed keywords. On the contrary, one needs to ensure that the website content is of the highest quality and at the same time has optimum inclusion of keywords.
  2. Backlinks always help: The idea of SEO is to make the website links popular. One way to do so is to ensure that the website links are backtracked from several other sources. Thus, blogs, comment and social networking websites can always be easily used to ensure popularity of the link.
  3. Spamming spoils the mix: When the concept of promoting through content is taken too literally, people start spamming before realizing what they are doing. However, one must always ensure that they should promote their website with decency and in places which do not intrude on the target’s private space. Moreover, it would also impact the brand image of a website if it is considered to be spamming.
  4. Creating content out of content: A good content can always help you to generate more content on its lines. The content of your website needs to be propagated through effective mediums, and should be open to comments from users – so as to enable creation of more content around the core one. This not only increases the value of your content, but also enhances your loyal user base. However, one should always be aware about spams which may fill up comment boxes.
  5. Differentiating good from the bad: A thorough knowledge of search engine algorithms is required to understand what would be treated as a good content and what would not be. Therefore, one must always strive to keep the good content while reducing content that do not help them with search engine results.

Bounceweb Hosting enhances your SEO techniques to attract more users to your website.


The future of social networking

May 5th, 2012 | Posted under Internet Trends, The Internet | No Comments »

The future of social networking

Social networking has evolved as a part of our life on the Internet – irrespective of the fact whether we are an active part of the world’s largest network. After years of hard-fought competition, Facebook and Twitter stand as undisputed leaders in the social networking industry. However, on the other hand, LinkedIn has created its own niche, while some other websites do keep coming up to capture our interest for short period of time. On the other hand, Google, the pioneers of Internet search and other Internet services have opted for a social networking product, which is slowly but surely creating a market for its own.

The interesting mix of ideas and innovations has led to the inevitable question: how would the whole phenomenon of social networking shape up in the near future. In order to gauge the future of social networking, we need to understand the direction which leading social networking websites are taking. The first trend that seems to be a clear winner is to collate usage data statistics into trends, so as to cash in on the content that is being discussed the most. While this enables users to stay updated with the latest buzz on the Internet, it also increases the probability of favourable content being shared further – a clear gain for the networking websites.

Although Facebook has been leading in terms of registered users, it is surprising how it has followed Google Plus in introducing features that has really transformed the social networking experience. The inclusion of video chatting, hot trends being part of the main stream and a better user experience are all features that were introduced by Google Plus.

However, the bigger picture is that social networking websites are now efficiently using content in order to influence its users into propagating them further. Thus, it can be easily predicted that content that we share are going to determine the quality of data or information around us.

The second factor that can be seen to be a future phenomenon for sure is the growth of niche social networking websites. While LinkedIn is a social networking website for professionals, Twitter is a mini-blogging website in its own standard. Similarly, more such websites could be expected to enter the market. As one would argue, niche sites would not be able to attract mass users, but the unique selling point for such websites is the exclusivity that they offer. In fact, the initial popularity of Facebook can be attributed to the exclusivity of its registration eligibility.

The third fact that has already been implemented to a large extent is the integration with other services on the Internet. While Google has integrated most of its services with Google Plus, Facebook and Twitter has also integrated with each other, with Facebook collaborating with Microsoft Bing search as well. However, as per the current trend, one may perceive it as the tip of the iceberg. In fact, several such associations can be expected in future which would help shape up the Internet as a network of individuals creating their own social circle – much like the outer world!

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Best practises while developing large scale websites

May 5th, 2012 | Posted under The Internet, Web Hosting, Web Hosting Tips | No Comments »

Best practises while developing large scale websites

With the fast paced development of Internet technologies, the perception of websites takes a new definition every few years. From static web pages, we have now moved on to dynamic, user-interactive web pages. In fact, most of the things that we do in the real life can now also be done online. With so much dependency on Internet-driven applications, it is important that these applications and websites are built properly. This is important for specific critical websites where we transact with money – as a small bug can cause a very severe impact to the user as well as the seller’s business and reputation.

Therefore, a lot of responsibility is bestowed on the development team. However, with large scale websites which contain numerous components, an additional challenge is the size of the development team and to manage the team effectively. In fact, large teams are generally divided in terms of small modules, and these sub-groups often interact at later stages of development. There could be several issues that could crop up due to mismanagement of a large group. The aim of such teams is to ensure proper planning is done and processes are setup for each activity.

There are several best practises that are followed by teams worldwide in order to create efficient and trouble-free applications. The first thing that needs to be ensure is proper requirement gathering, and then, proper analysis based on the resources available. Unrealistic expectations at the beginning of the development cycle would have to be carried all though the execution of the project, which is absolutely undesirable. Hence, the requirement should be analysed with utmost sincerity and then converted into a working design.

There is nothing more important in a development cycle than the design. Developers around the world agree on the fact that an efficient design reduces coding effort by 50 percent. In modular web applications, design becomes extremely critical as it is the common link between each module. In such situations, the design should create provisions for more common functionalities and services, which can be reused by different modules. This not only ensures uniformity but also takes care of any redundancy in code or issues that could come up due to abnormal dependencies.

Every stage in the development process needs to be review by peers as well as seniors in order to prevent any conflicts in approaches. In the implementation phase, the communication between different sub-groups becomes very critical as they start working on common components.

In most cases, a centralized code repository is used where several people share and collaborate on a single version of code. As and when people create or modify files, it is checked in to the common location. The problem arises when different people working on the same file at the same time do not communicate effectively. A situation could arise where a person could override the other person’s code unknowingly. This could have a major impact and would lead to rework at the very least. Thus, one should always communicate to the entire team as soon as they put their version of the code to the common location so that others could update their local copy of the centralized code.

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How Google ranks websites?

April 22nd, 2012 | Posted under Internet Trends, The Internet | No Comments »

How Google ranks websites?

The Google search engine uses an algorithm called PageRank, developed by Larry Page at Stanford University to rank websites. PageRank is basically a link analysis algorithm that is based on the webgraph, created by denoting all WWW (World Wide Web) pages as nodes and hyperlinks as edges, that measures the relative importance of a hyperlinked set of documents by assigning a numerical weighting to each elements of the set. The numerical weight assigned to a given element E is the PageRank of element E; generally represented as PR(E). This rank value determines the popularity and importance of the page while the hyperlinks from another page indicate as vote of support. This algorithm is applicable to all set of entities having reciprocal quotations and references. PageRank is the trademark of Google but the process is patented and assigned to Stanford University while Google has exclusive license right for the patent.

How Google PageRank algorithm works?

Google PageRank instead of expressing in percentage uses a logarithmic scale to determine the page ranks. The PageRank depends on the total number of incoming links and is defined recursively. Hence, it is obvious that a page linked to maximum pages gets a high rank; but it is not the sole criteria. If a Page C has fewer links compared to a Page E, yet if C gets a link from an important page having high PageRank, C will eventually have a high PageRank. Hence, a page linked to several pages with high PageRank gets itself a high rank while the one having no links has no support.

How to improve PageRank?

Google PageRank can be scaled down to two important factors: Keywords in the page and number of hyperlinks from high quality pages. For example, suppose you have your own blog that is less popular since it lacks links from other pages. On the other hand, your competitors keep their pages updated. So each time they update, it gets you down on the rank list, pushing you at the bottom in google search results. To improve this, try adding more keywords and constantly updating your blog by posting new relevant contents that will keep the viewers engaged and optimizes your position in the search results, hence making your site popular.

Why is a high PageRank desired?

A high PageRank indicates the popularity of your page. It gets you on top of the search results increasing the page traffic quantity. Also it helps getting linked up with high quality webpages that also improves the page quality and the incoming links from large websites helps you earn a high PageRank.

Other Tactics

Since it’s important for a blog to get a high rank value, there are certain tactics that can help improve the rank. Some of them are:

  1. Name your pages properly
  2. Use plenty yet relevant keywords
  3. Exchange links with other relevant sites having high rank
  4. Social networking sites like Digg and Del.icio.us are a good way to promote your site.
  5. Try making the search friendly graphics and good, popular design for your blog
  6. Finally, try incorporating your blog to a website.

Google is undoubtedly the most popular and widely-used search engine with maximum number of hits per day. For a business website, the top position in Google search results is highly desired since it can be a lead generating machine. It gets you lots of free traffic flow, viewers and sales.

Hosting with Bounceweb Hosting keeps you one step ahead with Google page rank!


Decoding the new Google Plus Look

April 22nd, 2012 | Posted under Internet Trends, The Internet | No Comments »

Decoding the new Google Plus Look

Google Plus is a social networking site launched by Google on June 28th, 2011 and now has over 170 million users. The Google+ user base is expected to increase more now with the new look. Competing with the social networking kings Facebook and Twitter, Google+ received a setback as it wasn’t able to capture the market as desired. However, to meet the user demand, Google+ is constantly adding new features since the beta launch. The new up-gradation of Google+ has rectified some of its flaws to attract new users. Though it has still got some blemishes, Google Plus seems to be a potential contender to be at the social networking world’s pinnacle.

Some of the changes brought in Google+ are:

Integration with Picasa: The integration of Google+ with Picasa Photo Editor makes it much easier to add pictures and edit them as required. The photo viewer is also better and the pictures can be easily shared with friends and families.

Explore: The new Explore page keeps you updated with what’s new in Google+.

Video Hangouts: Starting video hangouts or free video conferences with up to 10 people in a hangout is a lot easier now. The hangout section is expanded and has added several new features along with the list constantly updated of all the hangout invites.

Editing: Google+ now allows the users to edit the ribbon. Now it is possible for the users to place their favorite services at the top for easy access to them. You can similarly drop the applications or services not used by you to the “More” box at the bottom-right as you won’t be using them.

Easy Access to Actions: When you are hovering over an application, a set of actions for quick access will be presented. For example: hovering over the photos application will give you options for adding new images from an online album or your phone.

Activity Drawer: An activity drawer is a sliding out box displaying the +1s and the no. of shares of the post.

Google+ Vocabulary: A “Card” is a box containing all the posts and the related comments, +1s and shares. It has made scanning and joining discussions easier.

Customizing Circle Feeds: Using a slider that has now been provided with each of the circles you have created, it is now possible to determine the amount of message feeds of the circles to be displayed in the main all circles feed of your page.

Profile Pictures: The size of profile pictures has been increased.

More Space: The different icons have been shifted for providing more space for the posts.

All these feature upgrades have made Google+ more user-friendly and expects to attract more joining. However some flaws still remain. Comments in a post are displayed in white and light gray making it difficult to read. Also the new look has not been implemented for mobile and Smartphone versions. Also the “Whitespace” between the online list of friends and the news feed is very disturbing. Google+ needs to rectify these flaws to be able to capture the market.

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Understanding the concepts of Transport Security Layer (TLS)

April 22nd, 2012 | Posted under The Internet, Web Hosting, Web Hosting Tips | No Comments »

Understanding the concepts of Transport Security Layer (TLS)

Transport Layer Security (TLS) is an application layer cryptographic protocol. The main purpose of TLS and SSL (Secure Sockets Layer; predecessor of TLS) is to ensure privacy between the applications and the users communicating over Internet. When the server and client communicate, TLS/SSL provides communication security and ensures that no malicious party can tamper with the message-packets and also protects against serious threats like eavesdropping and message-forgery. The protocol has several versions that are widely used in applications such as email, Internet faxing, voice-over-IP (VoIP) for protecting sensitive data that are transmitted over the Internet. TLS is widely recognised and is also a standard protocol issued by IETF (Internet Engineering Task Force) for communication of emails securely over the Internet and also creates a secured environment for applications like web-browsing, emails and other client-server applications.

What is TLS?

Transport Layer Security or TLS is a protocol used in application layer that ensures message security over the internet; it uses a combination of asymmetric cryptography, symmetric encryption and message authentication codes for key exchange, privacy and message integrity respectively to encrypt the network connections above Transport layer.

Why is TLS used?

TLS is especially designed to provide protection against eavesdropping, message-forging, message tampering and protect confidentiality and data integrity by encrypting the data transmission of applications like email between client and server.

Components of TLS:

TLS is mainly composed of two layers: TLS Record Protocol and TLS Handshake Protocol. TLS Record Protocol is responsible for connection security with encryption mechanisms like DES (Data Encryption Standard) to protect confidentiality while TLS Handshake Protocol authenticates the communicating server and client, and selects an encryption algorithm and cryptographic keys to exchange data securely.

How to indicate TLS connection:

To indicate the server that the client is using a TLS connection can be achieved by two ways: by using different port numbers for TLS connections or by using general port numbers where the client requests the server to switch the connection to TLS using any protocol-specific mechanism.

How TLS works:

After both the client and server have agreed on a TLS connection, they use a handshaking mechanism in which they agrees on several parameters to establish a secure connection and negotiate a stateful connection. Finally when TLS is established on both the ends information is exchanged by encrypting the plain text to ensure data confidentiality.

As the client presents a list of supported ciphers and hash functions, the server then selects the strongest cipher and hash function and informs the client of its selection by sending a digital certificate containing server name, trusted certificate authority (CA) and the public encryption key. The client acknowledges the receipt of the certificate. The client then encrypts a random number which can only be decrypted by the server’s private key and then the session keys are generated. The connection is established only after all the steps are successfully done; failing in which results in connection failure.

TLS is based on specifications developed by Netscape Communications’ SSL protocol, which is the predecessor of TLS. TLS and SSL are not interoperable, i.e. TLS cannot be implemented as SSL.

Since transferring unencrypted data increases the risk of threats of message tampering and alteration, in some organizations that deals with storing of confidential data and sensitive messages, implementing TLS is not only a good idea but instead a mandated option.

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Social Searches and its effects on privacy

April 3rd, 2012 | Posted under Internet Trends, Miscellaneous, The Internet | No Comments »

Social Searches and its effects on privacy

Millions of people all around the globe search one thing or the other on the World Wide Web. Popular search engines like Google, Yahoo and Bing (Microsoft) generate large number of results for the keywords entered by users. Large parts of the searches include those of people and celebrities. This generally encircles around social networking giants like – Facebook, Twitter, Orkut or the newly arrived Google+. Recent trends show that the search engines are focusing more on showing search results of the social networks while compromising the original results. This indeed is a serious issue as it may unwantedly leak out private information to an unknown person who isn’t even interested in knowing him / her.

Social Searches and its effects on privacy

Since the integration of Google+, a user has to personalize his search options so as to lower irrelevant searches. If you search a name in Google, now it will show up the profile of the related person in Google+, along with his photos and social circles.

Some of the drawbacks of todays’ social searches are –

More focus on the social touch of the individuals

Google recently integrated Google+ in most of its searches made. It has been statistically found many times that unnecessary references are being made to the Google+ social network profiles, photos and friend circles, thus compromising original search results. Google has been giving more preference to the individuals’ ‘tweets’  than putting  up the required results which may have higher priority. This wastes precious time of the individuals and may leak out private information.

The biggest problem of ‘Spam’

Individuals looking out for a specifically tailored information may get unexpected output, known as ‘spam’. Many users may get irritated and have to forcefully modify their search outputs in order to get what they require.

The world moving towards ‘cloud’ computing era

As the world is slowly shifting towards a transition where no information is kept by the client side, all information including photos, music collection may be uploaded to the servers and can be accessed anytime and anywhere. Social searches may leak out all these information to the general public, thus infringing privacy.

Connecting Advertisers  with consumers

A simple step to make money through the advertising space – Social searches logs you into any social networking giant like Facebook, Orkut, Twitter etc. it takes out the information about your tastes, likes and dislikes and accordingly places suitable advertisements when a user is searching for a specific item on the search engine. This enables advertising by the brands and also lures customers to buying stuff. This all happens as we all are becoming too much internet dependent.

Social Searches and its effects on privacy

Social search has really integrated to be a part of our lives. But we cannot allow it to penetrate so deep into our lives that it may hamper our privacy. Cloud computing is an exciting option but we should bear security issues in mind. Selective allowance of private information and modifying search results is the perfect way to save you from the embarrassment of Social Search.

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Multilingual Websites: Reach Out To The International Market

April 3rd, 2012 | Posted under Internet Trends, The Internet, Web Hosting | No Comments »

Multilingual Websites: Reach Out To The International Market

English is no doubt the most widely used language in the world and most commonly used in the internet but still a majority of the world population doesn’t speak English or understand it that well. English accounts for 38.3% of internet usage. This can create a language barrier thus accounting for a drop in user views as people generally entrust sites in their native language and they feel it easier to surf. A multilingual website can thus help to reach out to the global market. Companies also implement multilingual support in their websites to destroy the language barrier and expand the target market by attracting potential foreign investors or customers. Using jQuery and XML can very easily convert your site’s content to support multilingual approach.

Some tips for making your website multilingual are provided below:

XML

Programming languages like XML and jQuery allows easy conversion of content to different languages.

Use UNICODE

Earlier different encoding scripts were used for different languages to display the characters making it difficult to convert the content to other languages.

  • A unique number is provided for each character irrespective of the language, platform or program.

Multilingual Websites: Reach Out To The International Market

  • Industry leaders like Apple, Microsoft, HP, and IBM etc., have adopted it. Thus Unicode is supported in all the commonly used O.S. and browsers.
  •  Web designing applications like Dreamweaver and Microsoft FrontPage allows developing Unicode web pages.
  • Unicode can be used for writing in more than 90 scripts and supports over 100,000 characters.

Multilingual Websites: Reach Out To The International Market

UTF-8

The best option for creating web pages for the international market is UTF-8 as it encodes characters of variable length for Unicode and allows using characters from different languages.

Cascading Style Sheets (CSS)

Using CSS allows quicker loading because of the smaller file sizes. The Design is separated from the content. So conversion of content can be easily done by editing only one style sheet.

Translate

Installing a widget like Google Translate allows to easily translate the content to any globally recognized language but it has one shortcoming that the sentences might not be grammatically correct or even make proper sense. So, it’s better to use professional translators.

Compatibility

It should be made sure that correct web designing tools are used to make the site compatible with a range of web browsers.

Flexibility

Arabic language requires switching of the navigation bars to right-to-left. Also, people from different region have different cultural tastes which must be taken care of. Meaningless conversions can hurt the sentiments of the people. So proper research about the cultural background must be done prior to conversion.

The conversion to different languages needs to take into consideration the cultural tastes, preferences of the people and respect their language. Using Unicode, different software, widgets, applications and translators can be a bit troublesome. But a multilingual approach to your web page worth the time and efforts required for conversion. Multilingual sites can reach out to the global customers. Else in the international market users might prefer visiting sites in their native language which provides them a better understanding of the site. Losing out potential international buyers is something you would not like to happen.

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